January 25, 2012 (New York, NY): Sopexa Worldwide has won the tender of FranceAgriMer, the authority that oversees the various food industries in France, with a three-year campaign promoting “Wines of France” in Canada, U.S., UK, Belgium, Denmark and Russia. Sopexa also won two new markets: Germany and the Netherlands. Charged with designing and implementing the campaign, Sopexa proposed a streamlined approach of promoting “Wines of France” worldwide, offering a comprehensive digital marketing plan designed to retain and recruit new [...]
November 17, 2011 – New York, NY: For the 2011 harvest, Beaujolais was blessed with almost ideal weather conditions: abundant sunshine in the spring and consistently low rainfall during the summer, a French rarity. As a result, grapes were allowed to reach the peak of ripeness three weeks earlier than last year, putting 2011 among the earliest harvests the region has experienced in several decades. Download the full Press Release
November 21, 2011 – New York, NY: For the first time in over six vintages, winemakers in the South of France’s Roussillon region have experienced ample grape production with Mediterranean varieties – for its dry and fortified wines – growing abundant grape clusters, producing a superb vintage. “The allure of the 2011 vintage is apparent in the fruit,” said Eric Aracil, Export Manager of the CIVR (Conseil Interprofessionnel des Vins du Roussillon), the regional wine trade council. Aracil, an oenologist by [...]
Capitalizing on the great trend of Rosé on the wine market, the Institut National des Appellations d’Origine (I.N.A.O.) has recently approved the making and marketing of Rivesaltes Rosé, the new color of the Rivesaltes Vin Doux Naturel, from Roussillon. For the moment, the region will begin exporting this wine through two producers: Société Bardinet Valauria and Vignerons Catalans Rivesaltes Rosé by Croix Milhas, and will be followed by several private sellers and corps. Download the full Press Release
Now that summer is officially here, Inter Beaujolais, the official wine-trade organization of the region, invites you to “chill” with a bottle of Beaujolais for all your upcoming summer activities – Beaches, BBQs, and Birthday Bashes alike! Anthony Collet, Marketing & Communications Director of Inter Beaujolais says, “The American consumer has always enjoyed versatile wines and Beaujolais offers great variety.” He adds, “Aside from selecting Beaujolais’ whites and rosés for summer, we highly encourage consumers to enjoy the reds through the season by [...]
On the heels of successfully penetrating the U.S. Market since 2009, the Interprofession des Vins du Sud Ouest (IVSO), the official trade association for the wines of South West France, announces its 2011 marketing program. This year’s campaign will continue to focus on the region’s authentic grape varieties and wide array of wine styles, extremely reasonable price range, limitless food pairing options, and the distinct health benefits gained from phenolic compounds associated with the wines of this region. Download the [...]