On the heels of successfully penetrating the U.S. Market since 2009, the Interprofession des Vins du Sud Ouest (IVSO), the official trade association for the wines of South West France, announces its 2011 marketing program. This year’s campaign will continue to focus on the region’s authentic grape varieties and wide array of wine styles, extremely reasonable price range, limitless food pairing options, and the distinct health benefits gained from phenolic compounds associated with the wines of this region.
Download the full Press Release: Press Release 1 final