The Conseil Interprofessionnel des Vins de Roussillon (CIVR), the official trade association for the wines of Roussillon, announced the launch of its first ever Unites States communication campaign, held at a press luncheon in New York City. The event was hosted by Sopexa USA, the US Agency of Record for CIVR, featuring special guest, Eric Aracil, Export Manager of CIVR. Privileged members of the press were introduced to a selection of wines from the region featuring current vintages and a few special gems from [...]
Aggressive growth of wine consumption enabled the American Market to surpass France, as the 2nd largest consumer worldwide of all still light wines. Though Italy remains the No 1 in this spot, the U.S. is expected to further grow 9.35% by 2014. Says Robert Beynat, Chief Executive of Vinexpo, “Within the next 10 years, wine consumption in the United States will have increased 3 times faster than the global average”. Other results from the study conducted by leading London-based drinks [...]