January 25, 2012 (New York, NY): Sopexa Worldwide has won the tender of FranceAgriMer, the authority that oversees the various food industries in France, with a three-year campaign promoting “Wines of France” in Canada, U.S., UK, Belgium, Denmark and Russia. Sopexa also won two new markets: Germany and the Netherlands.
Charged with designing and implementing the campaign, Sopexa proposed a streamlined approach of promoting “Wines of France” worldwide, offering a comprehensive digital marketing plan designed to retain and recruit new customers. The proposal is based on three pillars: Consumer awareness, Key influencers via education and Sales & Marketing support for Trade professionals.