CASTEL GROUP PRESS KIT

A creation of the renowned Castel Group, MED-ATLANTIC® is a new style of wine. The brand launched in March 2008, following the passage of a new French wine law expanding AOC regulations and creating an entirely new category of French country wines: Vignobles de France. MED-ATLANTIC® features the "When Cédric Met Cécile" label, named for its winemakers, Cédric Jenin of Beziers, in southern France, and Cécile Feret of Bordeaux. Offering single-varietal wines from two distinctive French regions — the Languedoc along the Mediterranean and vineyards from the Atlantic (Gironde Department) — this innovative MED-ATLANTIC® brand is the first ever "bicoastal" French wine. Affordable and consumer-friendly, these delicious wines offer a fresh and progressive vision of French wines.

PRESS RELEASES
April 14, 2008 CASTEL GROUP LAUNCHES ONE-OF-A-KIND BICOASTAL FRENCH WINE: MED-ATLANTIC®
A New Wine Category & Brand Are Born
VISUALS
  
MEDIA CONTACTS
JoLynn Howe
Senior Account Executive
Tel: +1 212 386 7416
Fax: +1 212 473 4315
jolynn.howe@sopexa.com
Time Zone: EST
ADDITIONAL RESOURCES
Documents
Med-Atlantic Booklet

Tasting Notes: Chardonnay

Tasting Notes: Merlot

Bios.: Cédric Jenin and Cécile Feret, Winemakers

Bio.: Michel Haury, Director, Castel Group