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THE FRENCH MINISTRY OF FOOD, AGRICULTURE AND FISHERIES OFFERS FOOD EMPORIUM CUSTOMERS A "TASTE OF FRANCE"
Over 25 French Gourmet Products Available in 16 Manhattan Locations

New York, New York, January 21, 2010 — One of the first things that comes to mind when we think of France is the food. From spicy mustards to robust cheeses, sweet jams and rich chocolates, no kitchen is complete without a few French delicacies. To help keep hungry and discerning New Yorkers well stocked through winter, the French Ministry of Food, Agriculture and Fisheries is partnering with Food Emporium and its "Taste of the World" program to launch the first-ever "Taste of France" promotion featuring premium gourmet products and a consumer sweepstakes. The promotion, which runs from February 26th – March 11th, will offer over 25 authentic French food and beverage delicacies in 16 locations throughout Manhattan.

Created in 2008, the "Taste of the World" program was developed by Food Emporium to help promote specialty foods and beverages from around the world. The "Taste of France" promotion will support the French products already on shelves and introduce a range of new selections through in-store activities, advertising/POS and events, which include a ribbon-cutting ceremony and tasting on February 19th at the Food Emporium's flagship BridgeMarket store.

The "Taste of France" promotion boasts a variety of delectable treats, including craft beers from the Northwest of France and Corsica, mustards from Dijon, fruit juices and honey from Burgundy, goat cheeses and Roquefort from the South, olive oils from Nice, chocolates from the Rhône and sparkling lemonades from Moselle in the Northeast of France, to name a few.

While stocking-up on all their French favorites, consumers can also enter for a chance to win a deliciously fabulous trip for two to France. No purchase necessary, simply fill out an entry form while shopping or visit www.franceguide.com beginning February 26th.

About The French Ministry of Food, Agriculture and Fisheries:
The French Ministry of Agriculture and Fisheries is committed to raising the profile of French agri-food products in the U.S. through participation in leading food and wine events, such as Miami Wine Fair, New York Wine Show and Fancy Food Show. The French ministry was also involved in last year's Food Network/New York City Wine & Food Festival and the annual French Cocktail Hour Day – Apéritif à la Française – an educational and festive celebration of the French ritual of l'apéritif, on the first Thursday in June.

MEDIA CONTACT:
JoLynn Howe
Sopexa USA
T: +1 212-386-7416
Email: jolynn.howe@sopexa.com